Welcome to Hard As Nails

We’re making hard-to-have conversations between men into opportunities for connection, understanding, and change.

Our idea is that men using the symbolic act of nail painting prompts unusually deep dialogue that breaks down barriers around gender equality, masculinity, and men's mental health.

These essential but complex topics between men are often avoided, but Hard As Nails offers a simple way for them to flourish—through an act of creativity, bravery, and solidarity.

To avoid duplication or distraction from other important voices in this space, we’re now researching the idea’s initial success in a beta phase.

We’re looking for men to take part and work with our researchers to record the depth and breadth of conversations and actions that result from a week of wearing nails.

If you’d like to participate, help us beta test the idea, or have a suggestion for making this moment into a movement, please get in touch.

Hard as Nails is an open exploration of an organic idea that began to make a difference.