100 Men.
3 Words.
1 Bold Experiment.

As part of the next phase of the Hard As Nails movement—where we use painted nails to spark conversations around masculinity, harmful stereotypes and male mental health—Daniele is committed to painting the nails of 100 men before the end of the year and documenting each moment.

Every conversation will be unique, but each will end with the same question:

What three words would you like masculinity to be associated with in the future?

It’s a celebration of what masculinity could be.