What Is Hard As Nails?
From March 15th 2025, Hard As Nails is Running research INTO a small, simple IDEA— CAN painting your nails—HELP challenge stereotypes, build empathy, and redefine masculinity.
Our pilot study showed promise, with participants reporting greater empathy, deeper conversations on topics such as mental health, and more confidence to step outside of traditional norms.
Now, we’re taking it further.
This is your chance to join the next phase of groundbreaking research from March 15th to 30th and shape what comes next.
This isn’t about telling men what to do. It broadens the conversation and allows us to explore what works together.
What’s Involved?
Taking part is simple and flexible.
Here’s what you’ll need to do:
Paint Your Nails
Sign up below. We’ll be doing this together from the 15th to 30th of March 2025. You can do it at home, with family, friends, or partners, or join one of our men’s groups at a nail bar (highly recommended for a more social experience).
1
Wear Them for a Week
Go about your usual activities—meetings, the gym, the pub, sports—while wearing your painted nails. We understand it may feel uncomfortable at times, and you’re free to remove the polish if you feel unsafe.
2
Reflect on Your Experience
Complete a short assessment (~15 minutes) before, after, and six weeks later to measure your thoughts and feelings.
3
Keep a Daily Diary
You’ll receive short, reflective prompts via email each day to document your thoughts, reactions, and observations.
4
Join an Online Research Group
After your week is complete, we’ll invite you to share your experiences in a supportive group setting (optional).
5
KEY INFO FOR TAKING PART
Anonymity: You can choose to participate anonymously or publicly—it’s entirely up to you.
Safety: Your well-being is our priority. You can remove your nail polish at any time if you feel unsafe or uncomfortable.
Optional Sharing: If you’re comfortable, your stories, pictures, and insights may be featured in future campaigns.